Ranking: the most influential fashion bloggers of 2022 in Italy
Being a fashion blogger is not a hobby, but a real job! We offer you a list of people who have turned their passion into a profession. Let's start with the most influential figures in the world of high fashion and present them one at a time in order of popularity.
Chiara Ferragni
In first place in the ranking with The Blonde Salad is Chiara Ferragni. For those who don't know her, she was born in Cremona and achieved international fame thanks to her blog in 2009. Her success increased until she reached a very high level of notoriety on social media as an influencer, so much so that today she has more than 25 million followers on Instagram
To date he has collaborated with many luxury brands and famous magazines from Vanity Fair to Swaroski. Chiara is not only a Digital Leader, but also a model and has paraded as a testimonial alongside top models such as Naomi Campbell and Fei Fei Sun. In short, there are many reasons why she is at the top of this ranking.
Among these, we underline that she was appointed Ambassador of several luxury brands such as Louis Vuitton and Hublot, but also that she launched Chiara Ferragni Collection on her online shop and drove her fans crazy who couldn't resist buying her bags, clothing, moon boots and even drinking a coffee in her Milan bar sponsored by Nespresso.
In 2021 it launched a make-up line marked by the unmistakable "blinking eye" which you will surely have already seen on t-shirts and accessories.
Finally, for those who don't know, the TV series about the most social family, "The Ferragnez", was released on December 9th, a series available on Amazon Prime Video. And now you are wondering: "But how much does Chiara earn?". It is estimated that his assets are around 10 million euros!
Have you seen what Fedez gave her for her wedding anniversary? Check it out!
Elena Barolo
In second place we find the compulsive eater of Russian salad (this is how she metadescribes herself in her blog). The Turin native who also acted as a showgirl for Striscia la Notizia in 2002 has always loved the world of fashion. She not only played the role of a digital entrepreneur, but was also an actress, journalist and showgirl. Her versatility allowed her to stand out from the crowd and with extreme genius and style she created the famous chic blog: Affashionate. You will probably have heard of her also for her beautiful, slightly hot photos published on Instagram.
Did you know that one of Elena Barolo's dreams was to be a baker? Look!
Irene Colzi
Six years ago he opened Irene's Closet. Today she is one of the most famous fashion bloggers. She has a degree in economics and a passionate passion for fashion. She is the official blogger of Donnamoderna.com and has collaborated with many brands such as Samsung, Stradivarius, Bershka, Nokia, Omega, Emilio Pucci, etc. Irene also has an Amazon profile. where you can find all the items he wears for sale. Irene was one of the first to proclaim herself in favor of low cost style, to find out more about her we recommend reading her book: “A tutto Stile!”.
Irene Colzi is very active on social media and also on YouTube. You absolutely have to check out one of his latest videos!
Mariano di Vaio
Mariano di Vaio is the most famous Italian blogger in the world. He was born in Assisi in 1989. We can compare him to Chiara in terms of fame, in fact on Instagram he boasts around 5.6 million followers and has entered into collaborations with Hugo Boss, Omega, Cavalli and Cruciani, becoming the face of these great luxury brands. His blog, MDV Style, is one of the most followed and was created in 2021 and immediately met with great success. Furthermore, the model also founded his own NoHow line which is sold all over the world. Thanks to social media, Mariano would earn incredible amounts of money, considering that each of his posts corresponds to 18 thousand euros.
Guess who interviewed Mariano revealing all his secrets on YouTube?
Fabio Attanasio
The first Italian style blogger and creator of The Bespoke Dudes was born in Naples in 1987. The "artisanologist" blog created in 2012 was immediately successful thanks to the story of his journey through Italian workshops, but not only. He also talks about fashion made in London, New York and even Bangkok, telling the stories of many artisans. As often happens with many entrepreneurs, Fabio is always looking for an effective communication channel to reach his recipients and cultivate customers; in fact, he created a line of TheBespoke Dudes Eyewear glasses to offer an effective product in line with his blog.
Haute couture is the world of Fabio Attanasio. His role in this sector is dictated by a real passion, which pushed him to create his site without what everyone would do today before launching a brand. Click below to find out more!
Maria Rosaria Rizzo
She is also an all-Italian fashion enthusiast. She is a model and presenter and created the blog La Coquette Italienne. From an interview with Pop-Up Magazine, it emerged that his passion was born thanks to his mother and aunt who instilled it in him. With the support of these two women, Maria chased her dream by creating one of the most elegant and original blogs and for which she received the prize for the "Fashion" section at the Parisian Blog Awards in 2014. However, her site does not only talk about Fashion, but also about Beauty and Travel, for example there are articles that talk about the luxurious hotels in Monte-Carlo, where Maria stayed and which she describes in great detail. From the Spa of the "Metropole" to boutique hotels in Rome such as the "First Roma Dolce hotel".
Do you know what our Coquette Italienne likes to do? Find out here!
Chiara Nasti
She is one of the most loved influencers in Italy. He began his journey in the world of fashion at just 16 years old thanks to the notoriety acquired on social media. In 2013 he immediately created ChiaraNasti and in the wake of his success he created his own brand with the name of Chic Phobia. Chiara is a skilled writer, in fact in 2016 she published her first book "Diary of a fashion blogger" dedicated to all her followers. As stated in the description by Feltrinelli: “I dedicate this book to you and only to you, to tell you who I am, how I am, to talk to you about what I like and thus let you enter my world”.
Was Chiara Nasti also interviewed by Google? Let's see what he says!
Giulia Gaudino
The former Miss Italia 2007 participant is also a blogger and a Beauty influencer! Like all Libra signs, he loves luxury, nice clothes and the good life, but he is also very sociable and loves to communicate with others. In fact, she graduated in Advertising Communication and immediately after entered the world of fashion by opening a blog giuliagaudino.it which was very successful. From this list alone we have already seen how those who undertake this role then find themselves in the role of not only digital entrepreneur. In fact, Giulia opened a restaurant called “Giappo” in Castellamare di Stabia.
Giulia also likes to have fun. In fact, he published the first video of his channel on YouTube, in which he shows some sketches of the trip to the city of toys!
Irene Buffa
In our opinion, another very professional and enterprising fashion blogger is the creator of Onto my Wardrobe. The blog born in 2012 offers various sections relating to the world of Fashion, but also advice for Travel, Business and Technology. For example, it explains how to convert an article into a video. His site is really well built and varied, ranging from articles on antique jewelery to "The best techniques for making money on social media".
Do you want to see how Irene does her makeup for the holidays! Here is a video tutorial.
Valentina Marzullo
In 2010 he founded The Chic Attitude to talk about both the world of fashion and two other great passions, photography and travel. Her desire to get involved and grow on a professional level led her to enter into important collaborations such as Longines, Dior and Yves Saint Laurent. The young entrepreneur also has a three-year degree in Fashion and Costume Sciences, obtained at La Sapienza in Rome. Furthermore, his website is in the top ten of the most followed outfit blogs in Italy. The motifs are simple, inside you can find everything about the latest trends and all accompanied by photographs and self-portraits of Valentina posing in chic clothes for her audience.
Irene's fundamental role in the Kocca fashion show project, all filmed with an interview!
